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Understanding When to Upgrade Your Photography Gear for Business Growth
modern bathroom in a new build taken by 16-35mm lens on a Sony a7iv
Ashley Boydston
Mar 293 min read
The reluctance to use social media eventually becomes acceptance, which turns into major growth.
When I first started my business, social media was the last thing I wanted to deal with. Posting felt awkward. Talking about my work felt even worse. There’s something about hitting “share” and knowing people you went to school with, old coworkers, and random acquaintances are all watching that makes you want to crawl back into your comfort zone real fast. I kept thinking, “What are people going to think?” Am I posting too much? Not enough? Do I sound weird? Do I look like I’
Ashley Boydston
Mar 282 min read
Navigating Brand Identity: Why I Split My Photography Business into Two Distinct Entities
When I started Refined Influence Photography, my vision was clear: to build a high-end brand focused on family, senior, wedding, and equine photography with a polished, elegant feel.
Ashley Boydston
Feb 103 min read
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