The reluctance to use social media eventually becomes acceptance, which turns into major growth.

When I first started my business, social media was the last thing I wanted to deal with.

Posting felt awkward. Talking about my work felt even worse. There’s something about hitting “share” and knowing people you went to school with, old coworkers, and random acquaintances are all watching that makes you want to crawl back into your comfort zone real fast.

I kept thinking, “What are people going to think?”

Am I posting too much?

Not enough?

Do I sound weird?

Do I look like I’m trying too hard?

So for a while, I held back. I posted inconsistently. I overthought everything. I treated social media like an afterthought instead of what it actually is: one of the most powerful tools for growing a business.

Over time, something shifted.

I started realizing that the people I was worried about… weren’t the people I was trying to reach anyway.

My ideal clients weren’t sitting there judging how often I posted. They weren’t analyzing captions or picking apart my confidence. They were scrolling, looking for someone they could trust. Someone whose work stood out. Someone who showed up.

And the more I showed up, the more things started to change.

Strangers started following me.

Those strangers started engaging.

Those strangers became clients.

And not just any clients. The kind who support you, hype you up, refer you to their friends, and come back again. The kind of people who genuinely value what you do.

That’s when it really hit me.

Social media isn’t about impressing people you already know. It’s about connecting with people who are already looking for exactly what you offer.

Yes, you might feel silly at first. You might feel like you’re talking to no one. You might feel like every post is being judged.

But the truth is, the only thing holding you back is that fear.

Because on the other side of that discomfort is growth. Visibility. Opportunity. Real connections that turn into real income.

This is your business. Not theirs.

You don’t need approval to show up. You don’t need to explain yourself. You don’t need to shrink just because it feels unfamiliar.

You just need to start.

Be consistent. Be real. Share your work. Share your process. Let people see you.

The right people will find you. And when they do, they won’t care that you felt awkward in the beginning. They’ll just be glad you showed up.

If you want to keep up with my work, see behind the scenes, and follow along as I continue growing, make sure to follow me on Instagram and Facebook.